In late 2023, the ÃÛÌÒAPP Marketing and Communications department began the brand campaign development process by conducting research, developing brand messaging and visuals, and collecting feedback from campus partners. All leading to a brand campaign kickoff for Fall 2024.
The resources below are a guide to creating campaign-related materials to engage your audience to achieve the shared goal of increased enrollment and ensuring student success. Continue to leverage the University-wide brand guidelines while customizing communications for your college or unit with these supplemental resources.
The See For Yourself campaign identity builds on ÃÛÌÒAPP’s mission to educate leaders, demonstrate excellence in student learning and career readiness, and pursue research with relevance. The strategic plan pillars of Excellence, Success, Engagement, and Effectiveness are carried throughout.