Bachelor's Degree in Marketing
Degree: Bachelor of Business Administration
Major: Marketing
Hours: 120
Marketing Degree Overview
The ÃÛÌÒAPP Bachelor of Business Administration Degree in Marketing prepares you, through theoretical study and practical experience, for a career in the movement of goods and services. Your coursework will cover core principles in fields like finance and accounting in addition to advertising topics like consumer behavior, pricing theory and import/export. Depending upon your goals and academic objectives, you may choose to spend some time studying abroad.
The Marketing program is an ideal place to begin building your professional network. In addition to your traditional study, you'll have access to student organizations, internships and professional networking opportunities throughout your time in the ÃÛÌÒAPP College of Business.
With next-door access to many international chemical and refining companies, shipping firms, logistics operations and related companies, ÃÛÌÒAPP offers a great deal of added value to an already advantageous degree.
Marketing Courses You May Take
E-Marketing: This will introduce you to tools and techniques of marketing on the Internet in the context of E-business. From the perspective of strategic marketing, you'll learn how to effectively leverage technology in applying fundamental marketing theories and concepts to harness the marketing potential of the Internet.
Consumer Behavior: This course will familiarize you with consumer behavior models and